本文探讨了新媒体时代话语权社会分配的趋势、成因，指出当前话语权重新配置的社会意义，同时也指出话语权转移后的现实问题是：网民在拥有话语权后容易走向话语霸权、为抢占话语高地而丧失诚信、制造虚假舆情、话语权使用极端化以及话语失范等。文章认为政府管理者有必要建立一个良性的话语权分配机制，杜绝上述问题的发生：建立对话机制，防范话语向专制化集聚；促进传统媒体话语与新媒体话语之间的融合、互动；谋求话语表述脚本的社会共写，让话语权在事件中发挥其正面效应；为每一个社会个体提供一定的表述机会，促成社会话语权向下转移。建立这种机制，一方面有利于保障言论权利，另一方面也有利于防范话语权滥用。

This article discusses the tendency and formation cause of speech power’s social distribution in new media era. The author points out that the current problems of social distribution of speech power are that the netizens easily transfer their rights into a kind of hegemony fighting: releasing false news for occupying the highland; polarizing the using of speech power, and making pseudo public opinions and anomie of discourse. How to establish a healthy social distribution mechanism of speech power? the article provides its own viewpoint: establishing dialogue mechanism; promoting the convergence and interaction between the discourse of traditional media and new media; seeking the ways of the common discourse representation, letting the speech power plays its positive effects in events; giving each social individual expression opportunity and finally, facilitating social discourse downward shift.