官方与民间话语的交叠：党报核电议题报道的多媒体融合

国际新闻界 ›› 2014, Vol. 36 ›› Issue (5) : 104-119.

新闻学研究

戴佳，清华大学新闻与传播学院讲师。电邮：jiadaiut@gmail.com。曾繁旭，清华大学新闻与传播学院副教授。电邮：zengfanxu@mail.tsinghua.edu.cn。王宇琦，清华大学新闻与传播学院研究生。电邮：wyq226@yeah.net。基金项目教育部人文社会科学研究青年基金项目“媒体、集体行动与底层舆论的互动关系研究”(11YJC860058)；教育部留学回国人员科研启动基金项目“新媒介与公民参与研究：主体、行为与机制”；清华大学自主科研计划课题“绿色发展时期的环境风险与媒介传播”；清华大学人文社科振兴基金项目(2011WKYB004)。

作者信息 +

The overlap of official and popular discourses: the party newspaper’s multimedia convergence on the nuclear power issue

Authors DAI Jia is assistant professor at School of Journalism and Communication, Tsinghua University. ZENG Fanxu is associate professor at School of Journalism and Communication, Tsinghua University. Email: zengfanxu@mail.tsinghua.edu.cn WANG Yuqi is postgraduate student at School of Journalism and Communication, Tsinghua University.
Foundation project Humanities and social sciences research youth foundation project of Education Ministry: Research on the interaction between media, collective action and underlying public opinion(11YJC860058); Research-starting foundation project of returned overseas Chinese scholars funded by Ministry of Education: New media and civic engagement: Subject, behavior and mechanism; Independent research project of Tsinghua University: Environmental risks and media communication in China’s green development; Revival of humanity and social science foundation project of Tsinghua University（2011WKYB004）.

Author information +

文章历史 +

摘要

随着新媒体的发展、媒介市场化的冲击、受众多元信息需求的出现，在传统意义上作为意识形态工具并代表官方话语的党报，开始调整功能定位，通过媒介融合策略寻求与民间话语的沟通。本文利用框架分析方法，通过对人民日报的三个媒体平台——《人民日报》、人民网以及人民日报微博核电议题报道的考察，探究传统党报如何通过平台融合寻求官方话语空间的突破、与民间话语空间产生交叠，并实现官方话语分化与媒介平台融合之间的平衡。

Abstract

With the development of new media, the impact of the media marketilization, and the information needs of increasingly diverse audiences, party newspapers, traditionally functioning as tool of ideology and official discourse, have started to adjust themselves to integrate popular discourse through media convergence. Through framing analysis of report on nuclear power issues across three media platforms of People's Daily - People's Daily, People.com.cn, and microblog accounts affiliated with People's Daily, this study explores the process in which the official party newspaper breaks through official discourse and partially overlaps with popular discourse space , as well as achieving a balance between internal discourse differentiation and media convergence.

导出引用

戴佳曾繁旭王宇琦. 官方与民间话语的交叠：党报核电议题报道的多媒体融合[J]. 国际新闻界. 2014, 36(5): 104-119

DAI Jia ZENG Fanxu WANG Yuqi. The overlap of official and popular discourses: the party newspaper’s multimedia convergence on the nuclear power issue[J]. Chinese Journal of Journalism & Communication. 2014, 36(5): 104-119

基金

基金项目教育部人文社会科学研究青年基金项目“媒体、集体行动与底层舆论的互动关系研究”(11YJC860058)；教育部留学回国人员科研启动基金项目“新媒介与公民参与研究：主体、行为与机制”；清华大学自主科研计划课题“绿色发展时期的环境风险与媒介传播”；清华大学人文社科振兴基金项目(2011WKYB004)。