全学科视野下中国政府公关研究的宏观脉络与整体图景
The Outline of China’s Government Public Relations Researches: A Multi-disciplinary Perspective
本文以现代公共关系进入中国以来30年间CSSCI来源期刊中119篇政府公关研究论文为研究样本,对其所研究的内容与引文情况做了历时性的详细考察,并结合中国公关史相关著作中的年鉴与政府公关的实践历史,尝试还原了全学科视野下中国政府公关研究发展的宏观脉络与整体图景。本文提出我国的政府公关研究需要克服话语分裂与学科壁垒造成的“内卷化”危机;在全社会范围内形塑精英共识是政府公关的最高目标,而对其实现途径的探索也应是未来政府公关研究发展的主要方向。
Using the 119 research papers on government public relations from CSSCI over the past 30 years since modern public relations was introduced into China as samples,this paper makes an elaborate diachronic analysis on their contents and citations, trying to present the outline of China’s government public relations researches from a multi-disciplinary perspective with reference to the almanacs in the related works and the practice of China’s government. This paper argues that China’s public relations researches should overcome the “involution” crisis caused by the term divergence and disciplinary barriers, and that the supreme goal of government public relations is to form elite consensus within the whole society, to which the exploration of the approach should be the main direction of future government public relations researches development.
Government / public relations / elite consensus / disciplines, crisis
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