本文以“中菲南海冲突”为例，尝试回答以下问题：中国在南海问题中的对外传播话语结构是如何的？这样的话语结构在国际媒体报道中的“二次传播”效果如何？为什么会产生这样的效果？本文选取了2014年3月10日至5月20日的新华社和《中国日报》关于中菲冲突的英语报道，对其进行框架分析发现：中国在这次中菲冲突中的对外传播话语结构是主权：坚决捍卫；归责：谴责菲律宾；解决问题：不接受仲裁；对第三方的态度：反对美国介入；旁观者：不影响与中国关系。然后，本文又通过研究《菲律宾每日闻讯者报》和《纽约时报》在相同时间内对中菲冲突的报道发现，中国对外传播话语结构的二次传播效果并不理想，其原因有国家利益冲突、双方对于南海、中国的观念落差以及中国政府的声音很难影响国际媒体等。

In the case of dispute over Ren’ai Reef between China and Philippine, this paper asks what are the discourses of China’s international communication? What are the second communicative effects of these discourses in international media coverage? Through the framing analysis of Xinhua and China Daily English coverage of dispute over Ren’ai Reef, the authors find that China’s international communication discourses in the dispute are: Safeguarding our sovereignty, blaming Philippine, denying international arbitration, refusing the involvement of the United States and not affecting China’s relation with other countries. But the second communicative effects of these discourses in international media coverage are not satisfied, with the reason that media’s consistence with their national interests, the gap between Chinese perception of ourselves and other perception of China and Chinese government’s difficulties in affecting international media.