互联网的兴起，传播格局的变化使“媒介事件”向“新媒介事件”演变。本文选择四类具有代表性的新媒介事件，通过分析新媒体和大众媒体的框架，揭示事件背后隐藏的话语机制，探讨各种话语权力主体如何通过裹狭和规制使新媒介事件走向常规化和工具化，由此得出新媒介事件的出现并未改变传统精英主导话语权的结论。

The rise of Internet and the change of communication pattern make media events develop into new media events. This paper chooses four representative new media events. By analyzing the frames of new media and mass media, it attempts to disclose the discourse mechanism hidden behind the events and to discuss how diverse discourse power corpuses routinize and instrumentalize new media events by coercing and regulating them. It argues that the emergence of new media events has not challenged the traditional elites' dominance in discourse power.