本文基于2013年10月31日对韩国驻华使馆公共外交官员的访谈、交流与观察，同时通过对韩国驻华使馆2012年3月16日至2014年5月16日的新浪微博内容、韩国公共外交官方网站信息内容的文本分析，尝试“还原”韩国对华新公共外交所建构的传播框架，并从效果层面分析韩国对华新公共外交的受众框架。本文从长期阶段、中期阶段和短期阶段三个时间维度分析了韩国对华新公共外交的框架。

This paper tries to analyze the communication framework of South Korea’s new public diplomacy in China as well as its audience framework from the perspective of communication effect. It is based on the interviews, exchanges and observations conducted by the research group on October 31, 2013 with public diplomacy officers from the Embassy of Korea in China. It also analyzes the contents of Korean Embassy’s Sina weibo accounts together with the contents from its official website from March 16th 2012 to May 16th 2014. This paper further analyzes the framework of South Korea’s new public diplomacy in China through long-term, middle-term, and short-term dimensions.