本文以国人自著本国报刊史的高潮，为何始于二十世纪二十年代为起点，探讨作为叙事文本的“中国报刊史”的书写缘起与逻辑。通过对文本的细读和情景的体察，笔者认为，在当时“中国”不仅是叙述范围，更是书写立场，其根本预设就是中国及其报业本身不仅具有值得认知的特殊之处，而且自成脉络。基于这样的预设，这些文本才会大多以“营业”和“精神”两条路线的冲突为逻辑主线，通过对“精神”的填充，来呈现在后世看来有所偏向，却是自洽的整体图景。

The article focuses on explaining why the climax of Chinese writing its own press history happened in 1920s, and discussing the origin and logic of “the history of Chinese newspapers and periodicals” as narrative text. At that time the authors thought that “China” was not only the narrative range, but also writing position, with the prerequisite that Chinese press not only includesnoteworthyparticularities, but also had its own logic. With this prerequisite, the majority of thesetextsshowed the biased but self-consistentprospect, with the conflict between the two wings of “operation” and “spirit” as logic line.