重压之下中国传媒经济研究的主题: 2013年传媒经济研究文献综述
Major Topics of Chinese Media Economics Studies under Great Pressure: A Review of Key Studies in 2013
本文从传媒经济本体、产业经济视角的传媒经济研究、跨学科领域的传媒经济研究、传媒技术变革下的传媒经济研究等角度出发,对2013年我国传媒经济研究领域的现状、动态与趋势进行了综述。
This paper summarized the development and trends of Chinese media economics studies in 2013 from four aspects, the reinterpretation of core concepts, the trends of media industry studies, new perspectives and analysis tools of media economics,and media economics possibilities under the light of new media technologies and platforms.
media strategy / new media listed company / private capital / media economics
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