本文以《人民日报》官方微博“你好，明天”与“微评论”中发表的新闻评论为对 象，从“文本”和“语境”两个视角来探讨其话语方式。研究发现，《人民日报》官方微博 新闻评论在“文本”视角上体现出微言大义、口语化表达、立场鲜明、善用修辞等特征以及 运用“诉诸理性”与“诉诸情感”相结合的论证方式；在“语境”视角下，《人民日报》官 方微博新闻评论的话语方式在坚持权威的基础上，尝试建构一个与民众“协商式对话”的范 式，在字里行间强调公信力与责任意识。

This paper takes two news columns of People’s Daily microblog , Hello, Tomorrow and Micro Comment as case study. We start from the views of text research and context research. According to our study, from the views of text research, the editorials of People’s Daily microblog represent features of sublime words with deep meaning, colloquial expression, distinctive standpoint and delicate rhetoric; from the view of context research, the discourse mode of People’s Daily microblog attempts to build a paradigm of Deliberative Conversation with civilians on the base of adhering to the authority, and emphasize the credibility and responsibility in all the contents.