本文从传播学、符号学、认知心理学角度探究了超现实主义海报的传播效果；并基于问 卷调查的量化分析结果，讨论超现实主义海报在当今“视觉文化奇观化”下生存境况与发展 趋势。本文将海报的传播效果定义为“吸引受众”、“被受众理解”、“促使受众行动”三 点，并探讨了三者在奇观社会中对传播效果的相应影响。文章以“大声展”海报为超现实主 义海报的代表进行研究。

This essay is aimed at researching the communication effects of surrealism posters by using theories from communication, semiology and cognitive psychology. This research employs the method of quantitative research analyzing the questionnaire used by this paper. The prospect of surreal posters in the contemporary ‘spectacle society’ is also discussed. Communication effects of posters are defined as ‘alluring audience’s attention’, ‘being interpreted by audience’ and ‘persuading audience to take action’ in this essay. This paper uses the poster of ‘Get It Louder Exhibition’ as the specific example of surrealist posters and inspects the dissemination of surreal posters by inspecting this specific one.