气候传播是一种典型的新社会运动形态，而新社会运动本质上体现为一场作用于意识深处的
修辞运动。为了在应对气候变化议题上制造深层次的认同体系和集体行动，这便需要从“意指概
念”（ideographs）、“语境”（context）、“隐喻”（metaphors）、 “意象”（images）
和“接合”（articulation）这五个相互关联的修辞机制和修辞实践切入进去，以此完整地把握气
候传播的修辞学理论框架。

The climate change communication is, typically, a kind of new social movements, which essentially
presents as a rhetorical movements originated from mind. To create deep identity and, further, collective
movements on the problem-solving process of climate change, five associated aspects concerning
rhetorical practice including ideographs, context, metaphors, images and articulation can be employed so
as to construct a rhetorical framework of climate change communication.