在当今国际文化交流交锋交融的背景下，国际形象之争已经成为国家之间软实力较量的外在
表征。而且，文化外交与国际形象存在着紧密的内在逻辑互动和理论联系。文化外交在构建国际
形象方面呈现出三大功能：传播亲善国际形象、修复受损国际形象和塑造全新国际形象。形象是
国家软实力核心要素，以文化外交为路径诠释国家国际形象的内涵和文化对国际形象的特殊建构
功能，对致力于建设“文化强国”的中国具有很强的现实意义。

In the context of exchange, competition and integration among cultures to pursue a better
international image has become part of soft power constructions among countries. There exists close
inner logic interaction and theoretical relations between cultural diplomacy and international image.
Cultural diplomacy plays three major roles in international image construction: promote favorable
international image, repair the damaged international image, and build up a new international image.
Image is the core factor of one country's soft power and cultural diplomacy approach is important for
China to construct "Cultural Great Nation".