报业数字化转型过程中，如何创新赢利路径始终是报业同行最为关注的话题，它的成功与否也
直接关系到报纸数字化转型的效果。2013年2月，皮尤研究的“杰出新闻项目”发布了题为《四个成功
个案》研究报告，报告总长近两万字，就四份发行量在10万份以下的、具有代表性的中小型报纸赢利
路径创新进行了深入的调查。本文拟通过解读该报告，引介并评价美国中小型报纸在赢利路径上的
创新举措。

The innovation on profitable ways for digital newspaper is deeply concerned by newspaper industry,
and it is directly related to the effects of the digitalization of newspapers. On February11, 2013, Pew Research
Center's Project for Excellence in Journalism issued a report named “Newspapers Turning Ideas into Dollars:
Four Revenue Success Stories”, which is based on the investigation on the innovation made separately by 4
representative newspapers. Through the interpretation of this report, this article aims to introduce and arouse
the discussion on innovations made newspapers with small or medium format in the USA.