本文通过对官方媒体代表《人民日报》近三十年来关于少数民族报道的内容分析和文本分
析，考察它在有关少数民族报道中所建构的少数民族形象。主要发现有：少数民族报道总体数量
偏少；报道侧重于告知信息；政治和经济是有关少数民族报道的重中之重；报道态度总体上呈现
“中立”为主的立场；少数民族报道关注于少数民族的生产方式报道；多采用事实叙述的方式，
采用肯定成就、民族团结、样板号召等策略来进行报道；少数民族在报道中总体呈现出开放发展
的形象。

Using methods of content analysis and text analysis, the author analyzes the image construction of
ethnic minorities on People’s Daily in the past three decades. It is found that reports concerning ethnic
minorities mostly focus on politics and economics, while adopting a neutrally informing tone, most
reports use narrative strategies such as praising achievements, advocating ethnic unity and promoting
good examples to form an open and continuous developing image of minority groups in China.