本研究关注民众的信息环境、价值认同以及跨境、跨国的社会交流等非结构性因素是否会影响
他们对外来文化传入的态度。结果发现，网络媒介作为信息渠道对他们态度的影响是积极的，国族认
同的影响也是积极的，其他因素的影响则不显著，我们还对相关的研究发现进行了讨论。

This study focuses on whether the non-structural factors such as the individual information
environment and identity can influence of the public attitudes towards culture globalization. The results
show that the internet’s influence is positive and national identity’s influence is positive, too. But the
other factors’ impact is not significant.