本文将乡村社会变迁置于“媒介化社会”的基本背景下，认为关注乡村社会群体或个人的社会结
构变动、经济生活发展、文化差异及变迁等问题时应该把媒介及其传播活动纳入到考量的范畴之内。
文章以几个深入调查和研究的个案为基础，观察传播与乡村社会变迁及传统乡村社会转型的不同路
径或方向，尝试发现和解析媒介与乡村社会生活互动、变迁的一些基本规律。

As "mediated society" in the background of transformation of rural society, the paper thinks that social
structure change, economic development, cultural diversities and changes are in the consideration of media
and communication activities. Based on the case of in-depth investigations and researches, it discusses the
different paths and directions of the communication and transformation of traditional rural society, to find
and explain some basic rules of interactions between media and changes in rural social life.