建构适应媒介融合时代的规制模式不仅是一种迫切的现实需求，也是一种重要的理论探讨。本
文认为当前规制主体和对象更加多元化，规制过程更加复杂化，规制类型日渐多重和方式也更加综
合，因此，亟需改变基于行业区隔的规制思维，突破单一的政府规制模式，建构复合规制模式，内容
规制和结构规制也需转型，规制方式向联合模式转变。

It’s a pressing demand for media practice and an important theory issue to construct new regulation
model in media convergence era. The paper explores the challenges for regulation, and argues that
regulation agents and objects are diversifying, the process of regulation becomes more complicated, the
type of regulation is multiple and the way of regulation is synthesizing, then the sector specific regulation
should to be changed, government mono-regulation model should be modified, compound regulation
should be constructed, content regulation and constructional regulation are also changing, the way of
regulation is converting to co-regulation.