论媒介导向事件的类型体系

冯丙奇 王艳萍 黄鑫

国际新闻界 ›› 2013, Vol. 35 ›› Issue (6) : 65-72.

国际新闻界 ›› 2013, Vol. 35 ›› Issue (6) : 65-72.
传播理论研究

论媒介导向事件的类型体系

  • 冯丙奇 王艳萍 黄鑫
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Typology of Media-Oriented Events

  • FENG Bingqi, WANG Yanping, HUANG Xin
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摘要

本文在两大主要研究领域(媒介事件相关领域与事件管理相关领域)的基础上,遵循两项维度(事件人为策划因素维度与媒介报道因素维度),尝试对媒介导向事件的类型体系进行初步总结。本文最终依据4项具体指标总结出一项包含11种具体类型的体系。这一体系也提供了对媒介导向事件进行界定时的维度体系。

Abstract

Based on the studies from two fields: media events research and event management research, the paper tries to summarize the typology of media-oriented events through two dimensions: elements of preplanning of events and elements of the media coverage. The paper finally offers a typology containing eleven types according to four specific indicators. And the typology also provides a system of dimensions to define media-oriented event.

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冯丙奇 王艳萍 黄鑫. 论媒介导向事件的类型体系[J]. 国际新闻界. 2013, 35(6): 65-72
FENG Bingqi, WANG Yanping, HUANG Xin. Typology of Media-Oriented Events[J]. Chinese Journal of Journalism & Communication. 2013, 35(6): 65-72

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