为了消除学术界对传播符号学的刻板印象，本文描述了自20世纪80年代以来传播符号学发展的三种趋势重要动向，即传播学与符号学形成交集，东方智慧出现复苏，传播符号学与应用性学科和自然科学的科际融合。这三种趋势和动向，对未来传播符号学发展可能产生重要影响。

In order to eliminate the stereotyped idea concerning communication semiotics, this paper tries to describe three important trends of communication semiotics since the 1980s, which are the integration of communication studies and semiotics, the resurgence of oriental wisdom, and the interdisciplinary convergence of communication semiotics with applied social sciences and natural science. These three trends may bring about important influence on the development of semiotics in the future.