竞争性购剧联盟即一些覆盖市场有重合的电视台为购剧结成的联盟，它们在中国主要分三
类：卫视频道之间的联盟、卫视频道与和其有覆盖重合的地面频道之间的联盟、一省之内有覆盖
重合的地面频道的联盟；在选择伙伴时，主要应考虑资源的互补性、资源的可整合性、效益的双
赢性、组织文化的兼容性、战略目标的一致性、伙伴的可信任性六个指标；最终确定的伙伴选择
模型原理是将六个指标的估值加权求和，最大者即为最佳联盟伙伴。

Competitive alliances on drama serials purchasing refer to alliances constructed by those TV stations
that have a common market. This paper considers the six factors that involving in partner selection: resource
complementarity, resource integrations, win-win benefits, culture compatibility, consistence of strategic
goals, and partner’s reliability. A model of weighted summation of estimated value of these six factors is
used to get the maximum, which, will be the best potential alliance partner.