随着社会环境的变化，电视观众出现分化趋势，传统电视为此进行了栏目专业化和频道专业
化的尝试，但“收视率为王”的赢利模式使得这种尝试仍难摆脱困境。进入网络时代后，视频内
容生产工具、传播工具的普及，以及搜索成本的降低，最终促成了电视“长尾”的形成。新媒体
电视为“长尾”生存提供了空间，传统电视亟需改革。

When social environment changes, TV audiences are demassified. Though the attempts like program
and channel specialization have been made, it is still hard for the traditional television industry to survive
from the profit pattern of audience rating. In the age of network, the widespread vidography and editing
tools, also the reduction on searching cost, have finally contributed to the long tail market of television
industry. The new media provides long tail market with living space and the traditional television is in
urgent need of revolution.