新媒体语境下广播电视的战略转型
The Strategic Transformation of Broadcast Television in New Media Era
媒介技术的发展推动着社会文明的进步,也加速推动着传统媒体向融媒体的转型。媒介生态
发生改变,媒介语境也发生了改变。广播电视媒体,在价值属性上更多地体现公众诉求和公民利
益。由媒介技术所带来的广电媒体结构性变化,有力推动着媒介制度的变迁。
The development of media technology promotes the progress of social civilization, also accelerates
the transformation of traditional media and media convergence. Media ecology was changed, and so it was
with media context. On the value of an attribute, broadcast television reflects the demands of the public
and the interests of the citizens. Promoted by the new technologies, the structural transformation of the
broadcast television vigorously changes the media.
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