试论社区报纸的定位与竞争策略

蔡雯 贾茜

国际新闻界 ›› 2013, Vol. 35 ›› Issue (2) : 102-110.

国际新闻界 ›› 2013, Vol. 35 ›› Issue (2) : 102-110.
新闻理论研究

试论社区报纸的定位与竞争策略

  • 蔡雯 贾茜
作者信息 +

Positioning and Competitive Strategies of Community Newspaper

  • CAI Wen JIA Xi
Author information +
文章历史 +

摘要

中国社区报纸的发展目前正处于关键时期,本文从中美社区报纸比较、社区报纸与都市报纸
比较、社区报纸与新媒体的联系三个维度展开观察和思考,对社区报纸的定位、办报策略及未来
走势进行论述。

Abstract

Community newspapers in China is now at a crucial stage. The study was based on three
dimensions of observation and reflection which are the comparison perspective of Sino-US community
newspaper, the comparison perspective of community newspaper and city newspaper, the relation
perspective of community newspaper and new media .The article discussed the positioning of community
newspaper, strategy and future trend.

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导出引用
蔡雯 贾茜. 试论社区报纸的定位与竞争策略[J]. 国际新闻界. 2013, 35(2): 102-110
CAI Wen JIA Xi. Positioning and Competitive Strategies of Community Newspaper[J]. Chinese Journal of Journalism & Communication. 2013, 35(2): 102-110

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