本文以吉尔兹的“地方性知识”和“深度描写”理论来研究运动式微博治理。主要观点是，该手段依赖国家专断权力，无视社交媒介场域中的文化持有者及其文化，造成了治理权力的内卷化和惩罚的弥散性,引发大规模的符号抗争，加大了规制成本。

This paper discusses the Weibo governance by movement with Geertz’s theories of “local knowledge” and “thick description.” It suggests that this kind of regulation is based on the state arbitrary power and neglects the user and culture of social media. In that sense, it causes the power involution and disseminated punishment, and gives rise to the large-scale symbolic protest as well as the increasing cost of governance.