大出版背景下出版评论功能的分析
Analysis of Functions of Publishing Review in Context of
随着“大出版”观念的兴起和我国现代出版产业的逐步形成,出版评论功能日益凸显。本文从传播学的角度分析了出版评论的出版导向、信息筛选、信息交 流、间接管理、间接促销、夯实媒体内容等六种功能,呼吁业界加强认识,以推动 当前出版业转制的进程和出版业的可持续发展。
With the rising of the concept "General Publishing" and the gradually-formed modern publishing industry, people have paid more attention to the functions of publishing reviews. From the perspective of communication, this article analyses these functions, which include publishing-oriented reviews, information filtering, information exchange, indirect management, indirect sales, and media content reinforcement. The authors urge that the awareness of promoting the current publishing transformation process should be raised and the sustainable development of Chinese publishing industry accomplished.
  / 出版业 / 出版评论 / 出版体制 / 功能分析
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publishing industry /
publishing review /
publishing system, /
functional analysis
本文受到中国人民大学“985工程”新闻传播研究哲学社会科学创新基 地的支持。
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