大数据时代传媒经济研究框架及工具的演化——2012年我国传媒经济研究文献综述
Digital Survival of Media Industry in a World of Big Data:Review on
Media Economics Studies in 2012
本文从传媒经济本体研究、产业经济学视角下的传媒经济研究、传媒经济研究工具的创新等
方面来管窥2012年该领域的主要关注点以及新趋势和新突破，同时关照传媒经济学科体系研究的
最新发展。本年度传媒经济研究主题较为集中，主要是探讨传媒产业的数字化生存、全媒体转型
策略与路径。演化经济学、制度经济学、计算机和通信技术等视角和方法的引入，更加凸显了传
媒经济学“跨学科”和“融合”的特征。
In this paper, several aspects of the media economical developments of China in 2012 are
summarized, including reinterpretation of core concepts, new trends of media industry studies, as well as
new perspectives and analysis tools of media economics. The paper holds that the major theme of media
industry research this year is about “how to live in a digital age”. Theories and methods of other subjects,
like evolutionary economics, computer science, communication technology, etc., provide the media
economics a more interdisciplinary feature.
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