互联网广泛影响的当下，物的形态正在发生变化，不仅实存之物从现实生活搬移到网络世界中，而且还出现了大量虚拟之物。从人类学对物的研究脉络出发，虚拟物是互联网背景下的实存物以及传统社会文化中既有虚拟之物经由二进制数字运算转化而生成的物，是在数字操作系统中借用各类元素编码而成的物，是一种以数字化信息文本为呈 现方式的意义之物。对虚拟物的探讨，帮助人们重新理解物与技术的关联，进而思考物与人的关系。通过观察和阐释虚拟物的社会生命，可以为互联网人类学研究开辟一个新的视野。从新闻传播领域来说，虚拟物的研究，也会拓展该领域对人和技术所形成的生活世界中微小议题的关怀，为新闻传播学实证研究和理论创新的努力提供一种尝试。

With the widespread influence of the Internet, the form of objects is changing. Not only the real objects move from the real life to the Internet world, but also a large number of virtual objects appear in the Internet world. From the study of anthropology, virtual objects are generated by real objects and virtual objects existing in traditional social culture through binary number operation, is formed in a digital operating system by borrowing various elements, is a kind of digital information as the meaning of the text. The understanding of virtual objects helps people to reunderstand the relationship between objects and technology, and to rethink the relationship between objects and human beings. By observing and explaining the social life of virtual objects, researchers can open up a new vision for the research of Internet anthropology. From the field of news and communication, the research of virtual objects will also expand the field's concern for the small issues in the life world formed by people and technology, and provide an attempt for the relevant empirical research and theoretical innovation.