中国潮玩的全球传播为宣扬中华文化软实力开辟出了一条新赛道。在这条新赛道中，中国潮玩以地方性媒介的身份跨越国家空间，承载并诠释着国家地方文化，为思考文化传播、空间传播提供了全新的经验视角。有鉴于此，本研究“立足本土，放眼全球”，邀请了聚焦于地理媒介与空间传播的国际知名学者斯科特·麦夸尔教授进行面对面访谈，一同探讨国际知名的本土潮玩品牌——泡泡玛特在全球空间中的传播机理及其带来的理论启示，以期从经验与理论结合的视角为相关研究领域注入更多活力。

The global communication of China’s art toys has opened a new vista for promoting Chinese culture and soft power. Among which, China’s art toys act as local media, transcending national boundaries to carry and interpret regional culture, offering new empirical perspectives on Culture Communication and Spatial Communication. In light of this, this study is rooted in the local context with a global vision and is carried out by a face-to-face interview with internationally renowned professor Scott McQuire, an expert on geomedia and spatial communication. We will explore the global communication mechanisms of Pop Mart, a well-known Chinese art toys brand, and the theoretical insights it brings, aiming to infuse the academy with vitality empirically and theoretically.