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“团”出来的邻里：社区团购中的地点织造与纹理涌现
The Neighborhoods in the Grouping: Place-Weaving and Texture Emergence through Community Group Buying
本文超越社会建构论的“地点制造”概念，以“地点织造”为理论框架，探讨数字平台条件下的社区团购对邻里空间的纹理化生成机制。通过对武汉市三个居民小区历时四年的田野调查，研究发现，社区团购中的邻里与平台在不同的媒介实践中产生动态多元的耦合，催生出复数的社区团购和叠加的邻里空间。大厂商业团的单一自动化装置和平织编码将邻里空间生产为类似平纹织布的均质化网格纹理；居民团的协作自动化装置和提花编码则涌现出如织锦般文质彬彬且独具特色的提花纹理。本研究从空间的角度发展平台批判研究，指出平台的大规模技术理性在转化成小范围的具体劳动和日常生活过程中会发生意想不到的质变，产生属于小范围的秩序，数字时代的邻里空间仍然存在附近实践的可能。
This study transcends the social constructivist notion of “place-making” by adopting the theoretical framework of “place-weaving” to investigate the mechanisms that texture neighborhood space under digital platform-enabled community group buying. Through a four years of ethnographic fieldwork in three residential communities in Wuhan, the research reveals that dynamic and pluralistic couplings emerge between neighborhoods and platforms across diverse media practices, giving rise to multiple forms of community group buying and superimposed neighborhood spaces. Commercial platform-led groups, characterized by singular automated infrastructures and plain-weave coding, produce neighborhood spaces with homogeneous grid-like textures akin to plain-woven fabric. In contrast, resident-led groups employ collaborative automation and jacquard-style coding, generating refined and distinctive jacquard textures reminiscent of brocade through emergent processes. The study advances critical platform scholarship from a spatial perspective, demonstrating that the large-scale technical rationality of platforms undergoes unexpected qualitative transformations when translated into localized labor practices and everyday routines. This process generates micro-scale orders, affirming the persistent possibilities of “nearby practices” within digital-era neighborhood spaces.
Community group buying / place / weaving / platform / neighborhood
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