算法推荐内容对老年人健康信息回避行为的影响机制研究——数字反哺的干预实验

顾晨昱

国际新闻界 ›› 2025, Vol. 47 ›› Issue (2) : 27-48.

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PDF(1671 KB)
国际新闻界 ›› 2025, Vol. 47 ›› Issue (2) : 27-48.
本期话题/老年传播

算法推荐内容对老年人健康信息回避行为的影响机制研究——数字反哺的干预实验

作者信息 +

The Influence Mechanism of Algorithm-Recommended Content on Elderly People’s Health Information Avoidance Behaviors: An Intervention Experiment of Digital Support

Author information +
文章历史 +

摘要

在线健康信息回避是数字时代的“讳疾忌医”,现已成为老龄化社会趋势下的重要公共健康问题。本研究旨在揭示算法推荐内容对老年人健康信息回避行为的影响机制,并验证数字反哺作为家庭干预手段的有效性。子研究一(N = 343)基于“压力源—心理负担—行为”(SSO)框架,构建了老年人健康信息回避行为影响模型,并通过偏最小二乘结构方程进行检验。子研究二(N = 110)通过子代数字反哺干预实验,验证其干预路径及有效性。研究发现:1.算法推荐内容的信息相似性与过载表征会通过影响老年人信息倦怠感,引发健康信息回避行为;2.信息相关性不会引发健康信息回避行为;3.子代数字反哺能显著减少老年人对数字健康信息的倦怠感,并有效抑制由此引发的健康信息回避行为。研究结论为深入理解老年人健康信息回避行为,以及制定有效治理措施提供理论依据与实践指导。

Abstract

Online health information avoidance, a modern form of “ignoring health issues”, has become a crucial public health concern in the context of an aging society. This study aims to uncover the mechanisms by which algorithm-recommended content influences elderly individuals’ health information avoidance behaviors and to evaluate the effectiveness of digital intergenerational support as family intervention. Study 1 (N = 343) constructs a influence model of health information avoidance behaviors of the elderly based on the “Stress - Strain - Outcome” (SSO) framework, which is validated using Partial Least Squares Structural Equation Modeling (PLS-SEM). Study 2 (N = 110) conducts an intergenerational digital support intervention experiment to test its intervention pathways and effectiveness. The findings are as follows: 1) The similarity and overload of algorithm-recommended content contribute to health information avoidance behaviors through increased information fatigue of the elderly; 2) Information relevance does not lead to health information avoidance; 3) Intergenerational digital support significantly reduces elderly individuals’ information fatigue regarding digital health content and effectively mitigates subsequent health information avoidance behaviors. The conclusions provide both theoretical insights and practical guidance for understanding health information avoidance behaviors among the elderly and developing effective interventions.

关键词

算法推荐内容 / 健康信息回避 / 老年人 / 数字反哺 / SSO模型

Key words

Algorithm-recommended content / health information avoidance / the elderly / digital support / SSO Framework

引用本文

导出引用
顾晨昱. 算法推荐内容对老年人健康信息回避行为的影响机制研究——数字反哺的干预实验[J]. 国际新闻界. 2025, 47(2): 27-48
GU Chenyu. The Influence Mechanism of Algorithm-Recommended Content on Elderly People’s Health Information Avoidance Behaviors: An Intervention Experiment of Digital Support[J]. Chinese Journal of Journalism & Communication. 2025, 47(2): 27-48

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