成为中台:微信状态“连接”的社交调节实践

何国平 江双

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国际新闻界 ›› 2025, Vol. 47 ›› Issue (2) : 153-176.
研究论文

成为中台:微信状态“连接”的社交调节实践

  • 何国平 江双
作者信息 +

Becoming Middle Stage: The Social Mediation Performance of “Connectivity” in WeChat Status

  • HE Guoping JIANG Shuang
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摘要

数字连接所产生的时间错置、干扰、边界模糊和暴露效应危及数字福祉,基于技术可供性的断连和优化连接成为用户的另类选择。不同于“精装”朋友圈和“无人问津”的微博,微信状态用户通过想象可见性及平台具象可见性搭建了能够展示真实自我和获取关注的中台。在中台,用户驯化微信状态的部分功能以打破“线上围城”、降低社交倦怠,线上社交的“去连接”行为增加。为满足在线社交难被感知、能被遗忘和塑造认同的新社交需求,用户通过微信状态调用“电子日记”、网络“树洞”和仪式性“心愿池”等传统人内传播方式实现在线社交空间中区化,在平衡隐私与表达之间取径线上交往的“再连接”。无论是基于连接功能的去连接社交实践还是基于断连需求的再连接社交表达,都是用户驯化技术的反连接交往行动,在此过程中实现线上社交调节。

Abstract

As digital connectivity causes four harms which include time displacement, interference, boundary blurring, and exposure effects, disconnection and optimization of connection based on technological affordances have become alternative choices for social media users. Unlike WeChat Moments, which is a curated circle of friends, and Weibo, where no one cares about posts, WeChat Status has built a middle stage where users can show their authentic selves and gain attention from close friends through imagined visibility and concrete visibility provided by the platform. Based on the qualitative analysis of 23 WeChat Status users’ in-depth interviews, this paper finds that users domesticate some functions of WeChat Status in order to break the “online siege”, reduce social burnout, and regain the dominance of the “social neighborhood”, thus increasing the “de-connecting” online social behavior in the middle region. In order to meet the new social needs that are difficult to perceive, can be forgotten online, and can shape identities, users have appropriated traditional in-person communication ways such as “electronic diaries”, online “tree holes”, and ceremonial “wish pools” through WeChat Status to find the middle region of online social spaces and have shown a new “reconnection” behavior of online interactions that will balance users’ desire for privacy and expression. Whether it is the de-connection social regulation based on the connection function or the reconnection social expression based on the disconnection demand, it is a communication behavior of user domestication technology and reversing connection function, in which online social mediation is achieved in the process.

关键词

微信状态 / 中台 / 再连接 / 去连接 / 社交调节

Key words

Wechat Status / Middle stage / Deconnection / Reconnection / Social mediation

引用本文

导出引用
何国平 江双. 成为中台:微信状态“连接”的社交调节实践. 国际新闻界. 2025, 47(2): 153-176
HE Guoping JIANG Shuang. Becoming Middle Stage: The Social Mediation Performance of “Connectivity” in WeChat Status. Chinese Journal of Journalism & Communication. 2025, 47(2): 153-176

参考文献

基金

本文系2022年度国家社科基金一般项目“人类命运共同体视域下中国推动塑造国际传播新秩序的战略叙事研究”(项目编号:22BXW024)的阶段性成果。
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