共情的“视觉锚点”?——基于新闻图片认知效果的眼动实验研究

周敏, 郅慧, 苏芳, 杨雅

国际新闻界 ›› 2025, Vol. 47 ›› Issue (1) : 135-154.

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国际新闻界 ›› 2025, Vol. 47 ›› Issue (1) : 135-154.
研究论文

共情的“视觉锚点”?——基于新闻图片认知效果的眼动实验研究

作者信息 +

“Visual Hooks” of Empathy——An Eye-Tracking Experim-ental Study on the Cognitive Effects of News Images

Author information +
文章历史 +

摘要

共情是揭示全球化时代个体情感如何连接的重要因素,对于“共同体”具有重要的建构意义,而儿童形象呈现通常是唤起共情的“视觉锚点”。本研究基于传播生理心理研究中的眼动追踪技术,采用2(儿童视觉框架:有儿童 / 无儿童)×2(图片说明:有图片说明 / 无图片说明)×2(图片形象化程度:高 / 低)三因素混合实验设计,探讨新闻图片中的儿童视觉框架、图片说明与形象化程度对个体注意及共情的影响机制。结果显示:儿童视觉框架虽然能够显著引起注意,但并不能唤起受众的共情;详尽可能性模型(ELM)中的双路径在风险传播领域会产生适应性变化,动态的、流动性的认知路径判断更符合当下风险传播的情境;高形象化程度的新闻图片并未提高个体注意,在瞬时效果之外还需关注其长期效果。

Abstract

Empathy is an important factor in revealing how individual emotions connect in the era of globalization, and has important constructive significance for “communities”. Children are often visual hooks that evoke empathy. This study was based on eye-tracking technology in communication physiology and psychology research. A 2 (children’s visual frame: with vs. without children) × 2 (photo caption: with vs. without photo caption) × 2 (graphicness level: high vs. low) three-factor mixed experimental design was conducted to explore the mechanism of the influence of children’s visual frame, photo caption and graphicness level in news images on individual attention and empathy. The results showed that 1) children’s visual frame significantly aroused attention, but did not evoke empathy; 2) the dual pathways in the ELM could produce adaptive changes in the field of risk communication, and dynamic and fluid cognitive path judgments were more consistent with current risk communication situations; 3) the high graphicness of news images did not trigger individual attention, in addition to instantaneous effects, attention should also be paid to their long-term effects.

关键词

形象化程度 / 儿童视觉框架 / 眼动追踪 / 注意 / 共情

Key words

Graphicness / children’s visual frame / eye-tracking / attention / empathy

引用本文

导出引用
周敏, 郅慧, 苏芳, . 共情的“视觉锚点”?——基于新闻图片认知效果的眼动实验研究[J]. 国际新闻界. 2025, 47(1): 135-154
ZHOU Min, ZHI Hui, SU Fang, et al. “Visual Hooks” of Empathy——An Eye-Tracking Experim-ental Study on the Cognitive Effects of News Images[J]. Chinese Journal of Journalism & Communication. 2025, 47(1): 135-154

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基金

国家社会科学基金项目“圈群生态视阈下网络舆情治理现代化创新路径研究”(23BXW041)
中央高校基本科研业务费专项基金项目(1243200001)

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