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共情的“视觉锚点”?——基于新闻图片认知效果的眼动实验研究
“Visual Hooks” of Empathy——An Eye-Tracking Experim-ental Study on the Cognitive Effects of News Images
共情是揭示全球化时代个体情感如何连接的重要因素,对于“共同体”具有重要的建构意义,而儿童形象呈现通常是唤起共情的“视觉锚点”。本研究基于传播生理心理研究中的眼动追踪技术,采用2(儿童视觉框架:有儿童 / 无儿童)×2(图片说明:有图片说明 / 无图片说明)×2(图片形象化程度:高 / 低)三因素混合实验设计,探讨新闻图片中的儿童视觉框架、图片说明与形象化程度对个体注意及共情的影响机制。结果显示:儿童视觉框架虽然能够显著引起注意,但并不能唤起受众的共情;详尽可能性模型(ELM)中的双路径在风险传播领域会产生适应性变化,动态的、流动性的认知路径判断更符合当下风险传播的情境;高形象化程度的新闻图片并未提高个体注意,在瞬时效果之外还需关注其长期效果。
Empathy is an important factor in revealing how individual emotions connect in the era of globalization, and has important constructive significance for “communities”. Children are often visual hooks that evoke empathy. This study was based on eye-tracking technology in communication physiology and psychology research. A 2 (children’s visual frame: with vs. without children) × 2 (photo caption: with vs. without photo caption) × 2 (graphicness level: high vs. low) three-factor mixed experimental design was conducted to explore the mechanism of the influence of children’s visual frame, photo caption and graphicness level in news images on individual attention and empathy. The results showed that 1) children’s visual frame significantly aroused attention, but did not evoke empathy; 2) the dual pathways in the ELM could produce adaptive changes in the field of risk communication, and dynamic and fluid cognitive path judgments were more consistent with current risk communication situations; 3) the high graphicness of news images did not trigger individual attention, in addition to instantaneous effects, attention should also be paid to their long-term effects.
形象化程度 / 儿童视觉框架 / 眼动追踪 / 注意 / 共情
Graphicness / children’s visual frame / eye-tracking / attention / empathy
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\n A growing body of research examines media framing of key scientific issues of our time, specifically, those issues that include political and moral components, such as global climate change and stem cell research. In regard to the mass media,\n framing\n refers to the process by which the media organize and make sense of the news, which has an effect on how audiences perceive that news. The majority of framing research examines\n textual news\n. Little examines the content and effects of\n photographic news\n. This study uses a pretest-posttest experimental design to test for effects of photographic framing in the stem cell research debate. In addition, the study combines a traditional framing effects study with eye-tracking data to provide for a new dimension of framing effects research. Results did not show significant effects between experimental condition and participant perception of the predominant issues in the stem cell research debate or participant perception of the message. However, on the basis of eye-tracking data, photographic framing did have a significant effect on participants’ visual attention to the given photograph. Study findings suggest that eye-tracking methodology can be an important tool to further our understanding of media effects beyond that provided by traditional methods.\n
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Compassion-evoking and widely circulated news images seem capable of affecting public opinion and change history. A case in point is the picture of the drowned toddler Alan Kurdi, who died while trying to escape to Europe with his family in September 2015. We theorise how these types of photos affect public opinion. By relying on panel data with sequentially embedded survey experiments conducted in the aftermath of the picture's publication and while large numbers of refugees were coming to Europe, we demonstrate that the image of Alan Kurdi had context-varying effects on policy preferences. Initially, the upsetting photo of the toddler increased support for liberal refugee policies across ideological divides. However, when individuals had the time to think about policy implications, they started processing even this highly upsetting picture through their ideology. Consequently, our results indicate that compassion-evoking images shift meaning over time.
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Five experiments investigated the hypothesis that perspective taking--actively contemplating others' psychological experiences--attenuates automatic expressions of racial bias. Across the first 3 experiments, participants who adopted the perspective of a Black target in an initial context subsequently exhibited more positive automatic interracial evaluations, with changes in automatic evaluations mediating the effect of perspective taking on more deliberate interracial evaluations. Furthermore, unlike other bias-reduction strategies, the interracial positivity resulting from perspective taking was accompanied by increased salience of racial inequalities (Experiment 3). Perspective taking also produced stronger approach-oriented action tendencies toward Blacks (but not Whites; Experiment 4). A final experiment revealed that face-to-face interactions with perspective takers were rated more positively by Black interaction partners than were interactions with nonperspective takers--a relationship that was mediated by perspective takers' increased approach-oriented nonverbal behaviors (as rated by objective, third-party observers). These findings indicate that perspective taking can combat automatic expressions of racial biases without simultaneously decreasing sensitivity to ongoing racial disparities.2011 APA, all rights reserved
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Learning to respond to others' distress with well-regulated empathy is an important developmental task linked to positive health outcomes and moral achievements. However, this important interpersonal skill set may also confer risk for depression and anxiety when present at extreme levels and in combination with certain individual characteristics or within particular contexts. The purpose of this review is to describe an empirically grounded theoretical rationale for the hypothesis that empathic tendencies can be “risky strengths.” We propose a model in which typical development of affective and cognitive empathy can be influenced by complex interplay among intraindividual and interindividual moderators that increase risk for empathic personal distress and excessive interpersonal guilt. These intermediate states in turn precipitate internalizing problems that map onto empirically derived fear/arousal and anhedonia/misery subfactors of internalizing disorders. The intraindividual moderators include a genetically influenced propensity toward physiological hyperarousal, which is proposed to interact with genetic propensity to empathic sensitivity to contribute to neurobiological processes that underlie personal distress responses to others' pain or unhappiness. This empathic personal distress then increases risk for internalizing problems, particularly fear/arousal symptoms. In a similar fashion, interactions between genetic propensities toward negative thinking processes and empathic sensitivity are hypothesized to contribute to excess interpersonal guilt in response to others' distress. This interpersonal guilt then increases the risk for internalizing problems, especially anhedonia/misery symptoms. Interindividual moderators, such as maladaptive parenting or chronic exposure to parents' negative affect, further interact with these genetic liabilities to amplify risk for personal distress and interpersonal guilt as well as for consequent internalizing problems. Age-related increases in the heritability of depression, anxiety, and empathy-related constructs are consistent with developmental shifts toward greater influence of intraindividual moderators throughout childhood and adolescence, with interindividual moderators exerting their greatest influence during early childhood. Efforts to modulate neurobiological and behavioral expressions of genetic dysregulation liabilities and to promote adaptive empathic skills must thus begin early in development.
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