数字符像事件的生成——短视频策展与新冠记忆的展演

李红涛, 刘于思, 程萧潇

国际新闻界 ›› 2024, Vol. 46 ›› Issue (4) : 90-112.

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国际新闻界 ›› 2024, Vol. 46 ›› Issue (4) : 90-112.
研究论文

数字符像事件的生成——短视频策展与新冠记忆的展演

作者信息 +

Making Digital Iconic Events: Short-video Curation and the Performing of Pandemic Memories

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文章历史 +

摘要

本研究从“剧目”概念和数字策展视角入手,揭示新冠肺炎疫情暴发初期若干短视频的生命轨迹,以此理解数字符像事件的生成和疫情及其记忆的展演。对多个案的比较分析发现,数字符像事件的生命历程涵盖流传、驯化和经典化三个阐释阶段。在每个阶段的多模态记忆实践中,社交媒体用户和机构媒体先后投入种种数字策展工作。这些工作制造出短视频副本或变体,续写或翻转表演的剧情,放大或改造表演者和观众的情感,并将之带入宏大叙事。最终,短视频或者稍纵即逝,或者刻入以“感动”为主调的公共记忆。

Abstract

Drawing on the perspective of digital curation, this article analyzes the life trajectories of several short videos widely circulated during the Wuhan lockdown to explore the making of digital iconic events and the performing of COVID-19 and its memories. The comparative analysis of multiple cases reveals that the social life of digital iconic events covers three interpretive phases, i.e., circulation, domestication, and canonization. In their multi-modal memory practices, social media users and institutional media mobilize a wide variety of digital curation strategies to create copies or variants of the short videos, extend or reverse the performance scenarios, amplify or transform the emotions of performers and the audience, and integrate them into the grand narrative. Eventually, some short videos became fleeting moments, while others were etched into public memory with a “moving” tone.

关键词

短视频 / 新冠肺炎疫情 / 多模态记忆实践 / 数字符像事件 / 数字策展

Key words

short videos / COVID-19 / multi-modal memory practices / digital iconic events / digital curation

引用本文

导出引用
李红涛, 刘于思, 程萧潇. 数字符像事件的生成——短视频策展与新冠记忆的展演[J]. 国际新闻界. 2024, 46(4): 90-112
LI Hongtao, LIU Yusi, CHENG Xiaoxiao. Making Digital Iconic Events: Short-video Curation and the Performing of Pandemic Memories[J]. Chinese Journal of Journalism & Communication. 2024, 46(4): 90-112

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注释 [Notes]

1. 原文实名,此处隐去。

2. 限于篇幅及对社交媒体用户信息的保护,除了主要的引述,本文不会一一标注社交媒体信息的来源。若读者对相关内容及短视频有兴趣,请与作者联系。

3. 杨国斌在《武汉封城》一书中对部分案例做了详尽而精当的描述,参见Yang, G.(2022)。

4. 最初流传的短视频开端的拍摄者画外音为男性。

5. 引用隐去账户名中间一字,以保护用户信息。

6. 微博用语,参见 https://weibo.com/1789937850/IticAs4HT

7. 网络流行语,指说脏话。

8. 详见 https://weibo.com/7010131150/Ixo6t52jH

9. 指武汉。

10. 网络流行语,指将很早之前的帖子或文章顶上来。

11. 斜线表示字幕换行。

12. 视频标题的后半部分。

13. 公众号“共青团中央”2020年12月5日所发推文的标题。

14. 网上展馆的网址为 http://wangzhan.cctv.com/kangyizhan/index.shtml#/

基金

复旦大学新闻学院科研创新项目“数字记忆建构与家国认同的重塑研究”的阶段性成果

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