置诸城乡中国语境，农民工返乡创业是一项因应经济社会发展的“适变”举措，嵌入于国家治理的制度逻辑。在创业行动中，如何实现不同维度的连接是显著挑战。小花村村民成立茶叶专业合作社，是一例主观意愿与外力推动相结合的农民工返乡创业实践。其间，外来行动者充分调用社会资本、积极开展传播行动，协助返乡创业者化解与城市市场、基层政府、乡村社会的连接困境，但不同主体间连接的紧张始终存在。从传播与社会联动的角度考察，这一个案表明：构建寻求联结的共同体是城乡中国语境中农民工返乡创业的实践进路。这意味着需要在特定社会结构和社会情境下建设一个由人和技术共同构成的中介系统，以“寻求联结”为行动逻辑，以多元、适宜的中介行动尝试连通存在他异性的不同主体。为构建寻求联结的共同体，在健全基础设施和社会支持网络之外，更应高度关切人的问题。

In the context of urban and rural China, returned migrant workers starting businesses, as an “adaptive” measure in response to economic and social development, is embedded in the institutional logic of state governance. In specific entrepreneurial actions, the practice of multiple subjects is intertwined with significant tension, and the dilemmas in connecting each subject presents significant risks. As an example, the establishment of a tea-specialized cooperative by the farmers of Xiaohua village, is the result from the combination of internal entrepreneurship and external push. The external actors assist the cooperative in connect with the urban market, the grassroots government and the rural society by actively investing social capital and advancing communication practice as much as possible. However, the tension between the different subjects remains. From the angle of communication and social linkage, this case shows that building a community of seeking connectivity can be regarded as a practical approach for returned migrant workers’ starting businesses in urban and rural China. It is necessary to build an intermediary system composed of people and technology within a specific social structure and social situation, and to adopt “seeking connectivity” as the action logic, to try to connect different subjects with multiple and appropriate intermediary actions. To build a community of seeking connectivity, in addition to improving infrastructure and social support networks, greater attention should be paid to human factors.