流量的正常化：主流媒体新闻品味的层级性维系

张雪; 田自豪

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国际新闻界 ›› 2023, Vol. 45 ›› Issue (6) : 123-143.

研究论文

流量的正常化：主流媒体新闻品味的层级性维系

张雪 ,
田自豪

作者信息 +

Normalizing traffic: The hierarchical maintenance of the taste for news in mainstream media

ZHANG Xue ,
TIAN Zihao

Author information +

文章历史 +

摘要

数字化环境下，流量正在深度嵌入到新闻工作中，影响着新闻业的基础议题。既往研究多从劳动控制出发讨论流量的负面影响，本文在既有成果的基础上结合新闻学的层级模型，通过深度访谈法，探讨流量如何影响主流媒体的新闻工作流程和组织文化构建。研究发现，主流媒体已将流量正常化，这同时意味着主流媒体新闻品味的维系和权威身份的巩固，具体体现为媒体顶层设计中对流量的对抗式吸纳、编辑部对流量的策略性操控、从业者对流量的习得性无视。在以上三个层级中，媒体内部自上而下的制度设计与自下而上的实践经验会相互支持和强化，流量这一冲击性因素最终被收编于既有的新闻工作流程之中。本研究的意义在于从经验层面重新检视了流量在新闻生产、新闻劳动与媒体组织文化中的位置，并基于主流媒体的经验材料还原了流量与新闻业关系研究的国家与社会语境。

Abstract

Traffic is deeply embedded in news work in the digital environment, influencing the fundamental issues of journalism studies. Based on hierarchical model, this study examines how traffic affects news work and organizational culture with the method of in-depth interviews. The conclusion is that traffic has been normalized. Mainstream media accept traffic confrontationally in top-level design. Newsrooms manipulate traffic strategically. News workers ignore traffic by learning unconsciously. Traffic has been co-opted into the traditional news work by the interaction between top-down system design and bottom-up daily work. Theoretically, traffic is positioned in news production, news work and organizational culture from an experimental view. This paper restores the national-social context when discussing the relationship between traffic and the news industry based on mainstream media.

导出引用

张雪, 田自豪. 流量的正常化：主流媒体新闻品味的层级性维系[J]. 国际新闻界. 2023, 45(6): 123-143

ZHANG Xue, TIAN Zihao. Normalizing traffic: The hierarchical maintenance of the taste for news in mainstream media[J]. Chinese Journal of Journalism & Communication. 2023, 45(6): 123-143

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