被遗忘的时光——拉扎斯菲尔德的维也纳岁月

陆国亮

国际新闻界 ›› 2022, Vol. 44 ›› Issue (5) : 49-70.

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国际新闻界 ›› 2022, Vol. 44 ›› Issue (5) : 49-70.
本期话题/新闻传播思想史

被遗忘的时光——拉扎斯菲尔德的维也纳岁月

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The Forgotten Time: Lazarsfeld’s Days in Vienna

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摘要

在传播学术史中,拉扎斯菲尔德的维也纳岁月未被重视,这段时光与拉氏美国时期的关联常被割裂看待。对此,文章提出核心问题:拉氏的维也纳岁月与美国时期是“连续的断裂”吗?通过重访拉扎斯菲尔德的早期研究机构、重要研究(RAVAG广播研究、马林塔尔失业研究),文章发现,尽管主流叙事基于特定目的将拉氏的维也纳岁月与美国时期呈现为“连续的断裂”,但二者其实存在着千丝万缕的关联。究其根本,拉扎斯菲尔德的维也纳岁月与美国时期的关联并非“连续的断裂”,而是“断裂的连续”。

Abstract

In the intellectual history of communication studies, Lazarsfeld’s days in Vienna have received little attention, because such period is commonly regarded as discontinuity with his American days. Hence, a vital question is raised. Are the days of Lazarsfeld in Vienna incompatible with his American days? After revisiting historical records about early academic institutions and vital studies of Lazarsfeld, like the RAVAG Broadcasting Study and the Marienthal Study, the article finds out that though the mainstream narrative generally describes the Lazarsfeld’s days in Vienna and America as discontinuity, there are still many delicate connections between Lazarsfeld’s days in Vienna and America. Essentially, for the relation between Lazarsfeld’s Vienna and American time, it is reasonable to regard it as compatible instead of incompatible.

关键词

拉扎斯菲尔德 / 维也纳岁月 / 断裂的连续 / RAVAG广播研究 / 马林塔尔失业研究

Key words

Lazarsfeld / the days in Vienna / the continuity of discontinuity / RAVAG Study / Marienthal Study

引用本文

导出引用
陆国亮. 被遗忘的时光——拉扎斯菲尔德的维也纳岁月[J]. 国际新闻界. 2022, 44(5): 49-70
LU Guoliang. The Forgotten Time: Lazarsfeld’s Days in Vienna[J]. Chinese Journal of Journalism & Communication. 2022, 44(5): 49-70

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注释 [Notes]

1. 波兰学者Jerabek的研究(Jerabek,2001;Jerabek,2017)在研究范围上与本文有一定重叠。然而,如文中所述,这位学者主要关注研究的细节,未从维也纳的政治局势观察相关研究。

2. 罗杰斯的著作《传播学史》较为特殊。该作主要关注拉扎斯菲尔德美国时期的传播研究,仅抽离语境地介绍拉氏早期重要研究(未提及RAVAG广播研究),未结合当时政局来审视相关研究。

3. 经济心理学研究中心与奥地利社会民主党交往甚密,受保守党政府苛责。拉氏赴美后,雅霍达甚至把这研究中心作为一个政治运动基地来运营。

4. 拉斯韦尔的模型(National Press Council)由两部分组成。一部分为研究组织,该研究组织负责报告媒体自由程度与大众媒体实际表现出来的情况;另一个部分则负责将研究组织的发现向媒体呈现,推动媒体产业做出改变(详见参考文献Roger Simpson,1995)。

5. 施拉姆对拉扎斯菲尔德维也纳时期的扭曲诠释便是典型。例如施拉姆为了强调拉扎斯菲尔德与勒温、拉斯韦尔的共同点,称拉氏“受到弗洛伊德影响,所以想去研究行为的本源”,而没有提及对拉氏造成巨大影响的两位心理学家阿德勒和布勒;在提及马林塔尔失业研究时,也是强调拉氏在此研究里学会了行为测量方法与调查研究方法,但对研究的社会关怀避而不谈(Wilbur Schramm,1980)。


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