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PDF(1534 KB)
PDF(1534 KB)
视觉“解剖”：藏在名画中的瘟疫、防护与健康象征
Visual “Anatomy”: Plague, Protection and Health Symbols among the Famous Paintings
目前，健康传播研究多数局限在传播效果与疾病种类的范式取向中，并普遍遵循统计、分析等的实证方法（论），科学性有余但想象力稀缺。为了修补这种范式，本文尝试以视觉传播中的模拟系统和认知图式为科学工具，对描绘人类历史中7次大瘟疫的7幅名画进行经验性的视觉“解剖”，提纯出名画文本中视觉符号所承载的瘟疫存在、实例图式背后的防护意识萌芽，从而表明人类对于疾病的认知早已藏在古老的视觉文本之中。结合图像艺术史的相关背景，本研究试图点明：视觉不仅有发现疾病的作用，还建构了人们对“健康”的理解。在日常生活中，这种建构被凝练成为健康象征，且在传播学的脉络里反复渗透着“视觉—健康”的互动，即视觉的事实、程序、个性所分别定义的健康编码、健康结构、健康视角。
Currently, most studies on health communication are confined to the paradigm orientation of communication effects and disease types, and generally follow empirical methods(theories) such as statistics and analysis, which are more scientific but less imaginative. In order to repair this paradigm orientation, this paper attempts to use the simulation system and cognitive schema in visual communication as scientific tools, to conduct an empirical visual "dissection" of seven famous paintings depicting seven great plagues in human history, and refine the existence of the plague carried by the visual symbols in the texts of famous paintings and the sprout of protection behind the example schemes, thereby indicating that human cognition of diseases has long been hidden in the ancient visual texts. Combining relevant knowledge of graphic art history, this article attempts to point out: The inspiration lies in the fact that vision can not only detect disease, but also construct the understanding of “Health”. In daily life, such construction is condensed into a symbol of health, and the “visual - health” interaction is permeated repeatedly in the academic context of communication. It means that the health code, health structure and health perspective were defined by the reality of vision, program and personality respectively.
social medicine / health communication / visual communication / plague / protection
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1. “图像诱导”（photo-elicitation）是一种视觉研究方法，旨在通过分析图像的中心点、观看的秩序性等来提纯出文本中的关键信息，从而提升帮助受众对图像信息的精准认知，帮助降低信息噪音，聚焦视觉的核心诉求点。
2. 以0列为起点，横列均分为25条，竖列则依据视觉主要聚焦点，将之分为BS（背景空间）和SI（符号图标）两大部分。以图中的红点为例，即界定为SI-12，以此类推。
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