连接与反连接:互联网法则的摇摆

彭兰

国际新闻界 ›› 2019, Vol. 41 ›› Issue (2) : 20-37.

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PDF(8753 KB)
国际新闻界 ›› 2019, Vol. 41 ›› Issue (2) : 20-37.
本期话题:移动互联网语境下的在线社群研究

连接与反连接:互联网法则的摇摆

  • 彭兰
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Connection and Anti-connection: The Swing of Internet Rules

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摘要

互联网发展的一个重要线索,是人与人的连接的演变,连接也已成为互联网的一个 内在法则。不同时期的不同连接模式,在不同方向上满足了人们的社会关系需求,在连 接模式的演变中,也存在着远距离与近距离、匿名与实名、弱关系与强关系等关系属性 的摇摆。但今天人们也在面临着过度连接的重负,例如强互动下的倦怠与压迫感、圈层 化对个体的约束及对社会的割裂、线上过度连接对线下连接的挤占、人与内容过度连接 的重压、对“外存”的过度依赖等。过度连接的背景下,适度的反连接或许将成为互联 网的一种新法则,它是用户在必要情境下的一种新选择,它可以从对用户的赋权、服务 商权力限制、产品策略调整以及网络素养培养等线索中去实现。

Abstract

The evolution of online connection of people re?ects the development of internet in some way and connection is regarded as a rule of internet. Connection models have been changing to cater to varying needs of users’ social interaction, with the swing of the relationship between far and near, real name and anonymity, weak tie and strong tie. However, people are now facing the burden of over connection, such as fatigue and suppression of over social interaction, constraints to individuals and segmentation of society resulted by social circles and stratifcation, encroachment by on-line connection into off-line interaction, stress of over connection between people and content, and relying on external memory, etc. Therefore, anti-connection may become a new rule of internet and new choice for users in some situations, which can be approached by empowerment of users, restriction of service providers’ power, adjustment of product strategy and improving of users’ internet literacy.

关键词

连接 / 反连接 / 圈层化 / 用户赋权 / 网络素养

Key words

Connection / Anti-connection / Social circle and stratification / Empowerment of users / Internet literacy

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彭兰. 连接与反连接:互联网法则的摇摆[J]. 国际新闻界. 2019, 41(2): 20-37
Connection and Anti-connection: The Swing of Internet Rules[J]. Chinese Journal of Journalism & Communication. 2019, 41(2): 20-37

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