本文着重选择四家具有代表性的报业上市公司，根据其近五年的财务报表，分析其 主营业务的利润权重变化，总结报业上市公司的盈利模式：国内报业公司以发行和广告 收入为主，但利润权重逐年下降，游戏业务、动漫产业以及“互联网+”概念正成为新 的利润增长点，主营业务日趋多样。以纽约时报为代表的国外报业公司则始终关注发行 和广告业务，开发VR等新技术以吸引读者。对报业上市公司的发展趋势的归纳和建议 是：应将经营视野从传媒业放大到文化产业，坚持新媒体转型，加速开发数字化产品。

The research emphasizes on four representative listed press companies and their fnancial performances from 2012 to 2016. Different profit models are summarized by analyzing their weight changes of main operating profits. It shows that newspaper groups in China mainly rely on circulation and advertisement, but the share of their main business profits are on the decline. This makes the companies turn to various business and look for new profit growth points, such as game business, animation industry, ‘internet plus’, etc. Foreign press companies, however, represented by the New York Times Co., have been staying focused on circulation and advertisement, and developing new technologies such as VR to attract readers. This paper also sums up the development trends of listed press groups, and suggests that press companies should expand their business horizons to cultural industry, adhere to digital transformation of traditional media, and accelerate the development of digital products.