经过多年的研究积累和新技术的发展，传播学研究走到了呼唤理论创新，范式创新 的路口。本文认为，就传播领域的创新发展而言，应当坚持将实践作为学术理论创新的 逻辑起点，也是检验学术理论的最高标准。新技术的发展在极大的释放了人类认知和行 动自由度的同时，也为传播学研究加予了全新的规则与限制，学习掌握新的科学技术方 法对于学科建设而言意义重大。在此基础上，当下的媒介融合也必须要从市场融合、需 求融合起步，由需求和消费来重构生产和分发。在未来的传媒实践和学术研究中，需要 为“边缘创新”预留出相应的空间和时间，“以人为本”应该成为传媒实践和学术研究 中衡量创新发展的价值准绳。

After years of development of communication studiesand new technologies, communication studies have come to the intersection of theoretical innovation and paradigm innovation. This paper holds that in terms of the innovation and development in the feld of communication, we should adhere to practice as the logical starting point of academic theory innovation, and as well as the highest criterion of testing academic theory. The development of new technology has greatly released the degrees of freedom of human beings’cognition and action, and has also added new rules and restrictions to the communicationstudies. Learning new scientifc and technological methods is of great significance for discipline construction. Media convergence practiceshould start from market integration and demand integration, and restructure production and distribution model based on the users’demand and consumption. In the future, we need to reserve corresponding space for the "marginal innovation". "People-oriented" should be the yardstick of measuring innovation and development in media practice and academic research.