借助网络及技术工具的发展，越来越多的用户生成内容（UGC）得以生成，人们以其能够打破专业化的内容生产（PGC）的壁垒而鼓吹个人/受众/用户在与媒介的关系中已获得了“解放”“民主”或“自由”。基于此，本文采用批判研究的取向，结合具体的现象观察与实证研究，认为：作为个体的个人，依然受困于媒介资本所编织的巨大的网络之中，依然受制于各种审查，依然被进行各种收编，其“自由”或“民主”不过是镜花水月式的假象。从长久的时间来看，媒介依然占有主导和统治的地位。用户生成内容时代，个人与媒介的关系看似自由，可实际上是控制的加剧。

Due to the internet and technological skills advancing, more and more User Generated Contents are producing. A lot of researchers were cheered by the UGC for regarding it a broken step of the professional content produced by the mass media, and the relationship between media and individual has already got liberated. Based on the thoughts above, this paper takes the approach of criticism, along with the observing of the media phenomenon and empirical research of the relationship, got the conclusion that as an individual, he/she is still trapped by the net of media capital, controlled by various censorship and incorporated by different powerful organizations, so the liberalization or democratization of the individual is just a illusion. Discussing in a long period, the media is still dominated. In the age of UGC, the control of the individual is intensifying in the relationship between the individual and media.