“互联网+”环境下中国传媒经济的涅槃与重生 ——2015年中国传媒经济研究的主题与焦点

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国际新闻界 ›› 2016, Vol. 38 ›› Issue (1) : 42-52.

本期话题

喻国明,教授,中国人民大学新闻与社会发展研究中心主任,长江学者。电邮: yuguoming@126.com 潘佳宝,博士研究生,中国人民大学新闻学院,电邮:jiabaoruc@163.com。

作者信息 +

Nirvana of Chinese Media Economics under the “Internet Plus” drive: A Review of Key Media Economics Studies in 2015

Yu Guoming is a professor at School of Journalism and Communication, Renmin University of China. He is also a Yangtze River Scholar and director of Research Center of Journalism and Social Development in Renmin University of China. Pan Jiabao is a Ph.D. student in School of Journalism and Communication, Renmin University of China. Email: jiabaoruc@163.com.

Author information +

文章历史 +

摘要

本文基于2015年我国传媒经济研究领域的期刊论文,从互联网冲击下的传媒产业、媒介消费与政府规制、影视产业、广告与营销等方面,对2015年我国传媒经济研究的状况和特点进行了梳理和分析。

Abstract

This paper summarized the developments and trends of Chinese media economics studies in 2015 from the perspectives of media industry, media consumption, government regulation under the “Internet Plus” drive, and also from the perspectives of film and television industry and advertising & marketing in a big data world.

导出引用

喻国明潘佳宝. “互联网+”环境下中国传媒经济的涅槃与重生 ——2015年中国传媒经济研究的主题与焦点[J]. 国际新闻界. 2016, 38(1): 42-52

YU Guoming PAN Jiabao. Nirvana of Chinese Media Economics under the “Internet Plus” drive: A Review of Key Media Economics Studies in 2015[J]. Chinese Journal of Journalism & Communication. 2016, 38(1): 42-52