随着社会化媒体和移动网络的盛行,传统的自我理论和认同理论对于网络身份/认 同的解释力进一步下降,移动网络身份/认同的理论基础为何,成为网络传播研究的重 要理论问题。本文将移动网络身份认同放置个体化社会的宏观背景下,利用欧洲社会学 “陌生人”理论的后现代进展,讨论网络社会中在个体脱嵌的同时,其再嵌入的认同资 源为何。最后,围绕个体化与社会整合,多元化与社会认同之间的张力,本文对陌生人 作为移动网络身份/认同的基础和实现条件进行了初步的探讨。

With the popularity of social media and mobile networks, the explanatory power for online identity of the traditional theory of the self and social identity theory are fall further. What is the theoretical basis of mobile internet identity become the important theories in the study of network communication. This paper placed mobile internt identity on the macroscopic background of individual society, using theory of "the stranger" in the post modern process of European sociology to discuss the basis of re-embeddedment to individual society for individual while they dis-embedded from the early modern society. The tensions between the individual and social integration, diversity and social identity are emerged in the internet society and strangers as the basis of mobile internet identity also are emerged and play the key role in the individual society.