本文采用社会网络分析法,从整体网的视角,通过中心性、无标度特征、结构洞等 指标,对农民工人际传播网络的微观结构进行分析,对“意见领袖”的特征进行实证检 验。研究发现:农民工的人际传播网络结构在不同信息内容间有差异;不同情况的个体 在人际信息传播网络中的地位悬殊;农民工人际传播网络节点度呈现幂律分布,网络的 非连通性决定了传播网络的结构洞;农民工群体中的“意见领袖”,除了具有水平型、 单数型、活跃型的特征外,意见领袖之间的“内聚性”非常明显,他们在信息传播中占 据了重要的节点,起到加强信息流通的作用。

In this paper, the microstructure of migrant worker’s interpersonal communication networks and the opinion leaders’ characteristics are analyzed from the indicators such as centrality, scale-free characteristics, structural holes by social network analysis. It shows that there are differences between migrant worker’s interpersonal communication networks in different information contents. Individual occupies different positions under different circumstances of interpersonal communication network. Node degree of the network is power- law distribution, with many structural holes in the network. The opinion leaders of migrant workers, with the characteristics of horizontal, singular, active and cohesive, occupy an important position to improve information dissemination.