媒介的意识形态批判抑或受众研究:霍尔模式的现象学分析

赵永华 姚晓鸥

国际新闻界 ›› 2013, Vol. 35 ›› Issue (11) : 47-58.

国际新闻界 ›› 2013, Vol. 35 ›› Issue (11) : 47-58.
传播学研究

媒介的意识形态批判抑或受众研究:霍尔模式的现象学分析

  •  赵永华,中国人民大学新闻学院教授,博士生导师,新闻与社会发展研究中心研究员。姚晓鸥,中国人民大学新闻学院博士生。本文得到2011年教育部新世纪优秀人才入选计划(项目号:Ncet-11-0504)的支持。
作者信息 +

 The Criticism of Media or The Audience Study: Phenomenological Analysis of the Hall Model

  •  Zhao Yonghua is professor at the School of Journalism, Renmin University of China, and research fellow at the Research Center for Journalism and Social Development, Renmin University of China. Yao Xiaoou is doctoral student at the School of Journalism, Renmin University of China. The article is supported by Program for New Century Excellent Talents in University (№. NCET -11-0504).
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摘要

 一般理解,霍尔模式开启了受众研究之门。本文却认为霍尔模式最终澄明了意识形态编码对于受众解码的意义限制,并揭示了诸文化形式、尤其是大众传播媒介的意识形态本质,进而指向了对媒介的意识形态批判之路。霍尔模式所提出的三种解码策略对于真实受众的发现并无帮助。从现象学角度分析霍尔模式能够对其进行补充,赋予受众研究理论上和操作上的可能性。

Abstract

 General understanding of the Hall Model opens the door to the Audience Research. But the Huall Model ultimate proof that the encording of the Ideology gives the decording of the Audience’s limits, And reveals the various Cultural Forms, particularly the Ideological nature of the Mass Media, and then turn to the road of the Ideology criticism of the Media. The Hall Model is given for the three decoding strategy that does not help to find the real audience. Phenomenological Analysis to give the Audience Reseach the possibility of theory and operation, and the Hall Model can be supplemented the Audience Research.

关键词

 霍尔模式 / 意识形态 / 现象学 / 受众研究

Key words

Hall Model / Ideology / Phenomenology / Audience Study

引用本文

导出引用
赵永华 姚晓鸥. 媒介的意识形态批判抑或受众研究:霍尔模式的现象学分析[J]. 国际新闻界. 2013, 35(11): 47-58
ZHAO Yonghua, YAO Xiaoou.  The Criticism of Media or The Audience Study: Phenomenological Analysis of the Hall Model[J]. Chinese Journal of Journalism & Communication. 2013, 35(11): 47-58

基金

本文得到2011年教育部新世纪优秀人才入选计划(项目号:Ncet-11-0504)的支持。


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