中国对外报道现状分析与国家形象建构 ——以央视英语新闻频道《中国24小时》为例

周小普 赵喆

国际新闻界 ›› 2013, Vol. 35 ›› Issue (11) : 117-129.
广播电视传播研究

中国对外报道现状分析与国家形象建构 ——以央视英语新闻频道《中国24小时》为例

  • 周小普,中国人民大学新闻学院教授,中国人民大学新闻与社会发展研究中心研究员。电邮:xiaopuzhou@vip.sina.com
    赵喆,中国人民大学新闻学院硕士研究生。
作者信息 +

China’s External Reporting and National Image Building: A Study of CCTV NEWS' China 24

  •  Zhou Xiaopu, professor of School of Journalism and Communication, Renmin University of China Researcher of News and Society Development Research Centre, Renmin University of China. Email: xiaopuzhou@vip.sina.com.
    Zhao Zhe, postgraduate at School of Journalism, Renmin University of China.
Author information +
History +

摘要

 国家形象的塑造离不开新闻传播,传媒的及时性、公开性、普遍性和易得性使它成为国家形象实时的塑造者。央视英语新闻频道是我国对外传播的国家级媒体代表。本论文基于对《中国24小时》一周节目的统计研究,认为只有提高新闻报道的专业水准,才能吸引外国观众收看,从而提升中国媒体的形象,建构中国的国家形象,并在此基础上赢得国际社会的信任,获得更多的表达空间和话语权。

Abstract

 News reporting plays an important role in the process of national image building due to its timeliness, openness, universality and accessibility. CCTV NEWS is one of the national media engaged in external reporting. This study analyzes the contents of its flagship news program-China 24 within one week. It argues that the external reporting cannot attract foreign audiences unless it is crafted with professional standards. The external reporting can help improve the image of Chinese media, and further construct the national image of China on the world arena, thus winning credibility and more opportunities of self-presentation in the international community.

关键词

对外报道
/ 中央电视台英语新闻频道 / 国家形象

Key words

external reporting

/ CCTV NEWS / national image

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导出引用
周小普 赵喆. 中国对外报道现状分析与国家形象建构 ——以央视英语新闻频道《中国24小时》为例. 国际新闻界. 2013, 35(11): 117-129
Zhou Xiaopu, Zhao Zhe. China’s External Reporting and National Image Building: A Study of CCTV NEWS' China 24. Chinese Journal of Journalism & Communication. 2013, 35(11): 117-129

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