The global communication of China’s art toys has opened a new vista for promoting Chinese culture and soft power. Among which, China’s art toys act as local media, transcending national boundaries to carry and interpret regional culture, offering new empirical perspectives on Culture Communication and Spatial Communication. In light of this, this study is rooted in the local context with a global vision and is carried out by a face-to-face interview with internationally renowned professor Scott McQuire, an expert on geomedia and spatial communication. We will explore the global communication mechanisms of Pop Mart, a well-known Chinese art toys brand, and the theoretical insights it brings, aiming to infuse the academy with vitality empirically and theoretically.