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Innovation Resistance: Influencing Factors and Mechanisms of Recommendation Algorithm Aversion
ZHANG Ke, ZHANG Xin, JIN Ting, XIE Yuchen
Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (9) : 86-113.
PDF(1656 KB)
PDF(1656 KB)
Innovation Resistance: Influencing Factors and Mechanisms of Recommendation Algorithm Aversion
With the deep embedding of algorithmic recommendation technology in new media platforms, some users begin to develop algorithm aversion, which affects the healthy user-algorithm relationship. Based on the theory of innovation resistance, this paper constructs a model of the mechanism of the negative word-of-mouth effect on algorithm aversion, and introduces innovation adoption barriers and technology readiness into the model. It is found that the influence of negative word of mouth on algorithm aversion is mediated by various barriers. In the process of negative word-of-mouth affecting users’ attitude towards algorithms, the role of the usage barrier is relatively weak, while the influence of the tradition barrier is more significant, and risk barriers, value barriers and image barriers also play an important role. Optimism and innovation in technology readiness can reduce the impact of these barriers on algorithm aversion, while discomfort can exacerbate the impact of risk barriers and image barriers on algorithm aversion. This study provides suggestions for algorithm designers to reduce algorithm aversion and improve the human-computer interaction experience by optimizing design.
Algorithmic negative word of mouth / functional barriers / psychological barriers / technology readiness / algorithm aversion
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