“Working Without Licences”: A Study of News Production by Peripheral Actors from the Perspective of Affordance

ZHANG Bingjie

Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (9) : 49-68.

PDF(1563 KB)
PDF(1563 KB)
Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (9) : 49-68.
Specific Topic / News Production in the Digital Age

“Working Without Licences”: A Study of News Production by Peripheral Actors from the Perspective of Affordance

Author information +
History +

Abstract

The production of digital journalism is shaped by a network of diverse actors, but in China’s media environment, the question of how “peripheral actors” without licences engage in news production has long remained unresolved. From the perspective of “environment-action” affordance analysis, drawing on typological research methods, it was found that within the tension between the empowering technological environment and the restrictive institutional environment, peripheral actors actively engage in news production. They establish a dependent production routine, where republishing dominates and original content creation plays a secondary role. These actors strive to balance efficiency and legitimacy through reposting, translating, integrating, limited self-reporting and editing, narrating self, and sharing their views. Even as a form of limited agency adapted to a dominant structure, this activism has also had an impact on digital news production and online public opinion, mainly in the form of the translation of traditional media from producers to “sources”, and the transformation of news reporting from endpoints to starting points for news reproduction. This process of reinterpretation partially diminishes the authoritative role traditionally held by established media. The digital journalism has increasingly become a complex arena where diverse actors compete for jurisdiction and discourse power. From the perspective of online public opinion governance, granting institutional legitimacy to the news production activities of peripheral actors is essential. Only then can external constraints be mobilized, pushing these actors to position themselves as professional media and adhere to established journalistic norms, thereby helping to purify the online environment.

Key words

Multiple actors / second-hand news / digital journalism / “environment-action” affordance analysis

Cite this article

Download Citations
ZHANG Bingjie. “Working Without Licences”: A Study of News Production by Peripheral Actors from the Perspective of Affordance[J]. Chinese Journal of Journalism & Communication. 2025, 47(9): 49-68

References

[1]
安德鲁·阿伯特(1988/2016). 《职业系统:论专业技能的劳动分工》(李荣山译). 商务印书馆.
[2]
安德鲁·佩蒂格里(2014/2022). 《新闻的发明:世界是如何认识自己的》(董俊祺,童桐译). 广西师范大学出版社.
[3]
白红义, 施好音(2022). “中间地带”的边界工作:基于创业媒体J播客的案例研究. 《新闻记者》,(12),16-29.
[4]
蔡润芳, 汤乐盈(2021). “竞争性选择”:两种形式下商业自媒体的专业理念“重构”——基于对“当下频道”的田野调查研究. 《新闻记者》,(11),28-40.
[5]
曹林(2019). 扩张、驱逐与维权:媒体转型冲突中的三种博弈策略——以兽爷、咪蒙、呦呦鹿鸣争议事件为例. 《新闻大学》,(6),19-31+121-122.
[6]
常江, 田浩(2021). 生态革命:可供性与“数字新闻”的再定义. 《南京社会科学》,(5),109-117+127.
[7]
陈力丹, 周俊(2006). 试论“传媒假事件”. 《北京大学学报(哲学社会科学版)》,(6),122-128.
[8]
陈立敏(2021). 从“记者”到“积极行动者”:前媒体人的新闻参与研究. 《新闻大学》,(5),66-80+123-124.
[9]
樊勇(2023). 论《民法典》对新闻报道权、舆论监督权的优先保护. 《国际新闻界》,(5),156-176.
[10]
托伊恩·A. 梵·迪克(1988/2003). 《作为话语的新闻》(曾庆香译). 华夏出版社.
[11]
傅国涌(2003). “文人论政”:一个已中断的传统. 《社会科学论坛》,(5),52-58.
[12]
赫伯特·甘斯(1979/2009). 《什么在决定新闻》(石琳,李红涛译). 北京大学出版社.
[13]
胡泳(2019). 理解麦克卢汉. 《国际新闻界》,(1),81-98.
[14]
黄旦(2015). 重造新闻学——网络化关系的视角. 《国际新闻界》,(1),75-88.
[15]
黄雅兰, 罗雅琴(2021). 可供性与认识论:数字新闻学的研究路径创新. 《新闻界》,(10),13-20+32.
[16]
姜红, 鲁曼(2022). 转译延乔路:一个“无”中生“有”的传播实践. 《新闻与传播研究》,(9),72-92+127-128.
[17]
靖鸣, 臧诚(2013). 微博对把关人理论的解构及其对大众传播的影响. 《新闻与传播研究》,(2),55-69+127.
[18]
克莱顿·克里斯坦森, 迈克尔·雷纳(2003/2010). 《创新者的解答》(李瑜偲,林伟,郑欢译). 中信出版社.
[19]
李艳红(2021). 学科范式·创新路径·拓展传承——厘清数字新闻学理论创新的几个问题. 《新闻记者》,(10),19-36.
[20]
林羽丰, 古玥(2021). 网上的“当事人发声”究竟是什么?——基于对媒体X当事人栏目组的田野调查. 《新闻记者》,(11),41-52.
[21]
刘鹏(2019). 用户新闻学:新传播格局下新闻学开启的另一扇门. 《新闻与传播研究》,(2),5-18+126.
[22]
刘鹏(2020). “全世界都在说”:新冠疫情中的用户新闻生产研究. 《国际新闻界》,(9),62-84.
[23]
刘杨(2008). 正当性与合法性概念辨析. 《法制与社会发展》,(3),12-21.
[24]
陆晔, 周睿鸣(2016). “液态”的新闻业:新传播形态与新闻专业主义再思考——以澎湃新闻“东方之星”长江沉船事故报道为个案. 《新闻与传播研究》,(7),24-46+126-127.
[25]
迈克尔·舒德森(2011/2020). 《新闻社会学》(徐桂权译)(第二版). 中国人民大学出版社.
[26]
梅尔文·门彻(2003/2003). 《新闻报道与写作》(展江译)(第9版). 华夏出版社.
[27]
彭兰(2021). 数字时代新闻生态的“破壁”与重构. 《现代出版》,(3),17-25.
[28]
芮必峰(1997). 新闻本体论纲. 《新闻与传播研究》,(4),52-64+92.
[29]
孙凝翔, 韩松(2020). “可供性”:译名之辩与范式/概念之变. 《国际新闻界》,(9),122-141.
[30]
孙迎光, 汪大本(2021). 人工智能拟制主体地位的马克思主义审视. 《甘肃社会科学》,(2),81-88.
[31]
王斌, 吴倩(2021). 数字环境下新闻业的本体特征与研究路径. 《新闻与写作》,(11),5-12.
[32]
新闻创新实验室研究团队(2023). 2022年全球新闻创新报告. 《新闻记者》,(1),29-47.
[33]
周雪光(2003). 《组织社会学十讲》. 社会科学文献出版社.
[34]
朱春阳(2023). 数字新闻业中的媒体价值. 《新闻大学》,(5),2.
[35]
庄永志(2023). 平台与媒体的“协作式新闻生产”——以新京报“我们视频”为例. 《新闻记者》,(4),36-43.
[36]
Ahva, L. (2019). About actor positioning in journalism... slowly. Media and Communication, 7(4), 123-126.
In this commentary, I argue that adopting a practice-theoretical research approach helps us to better understand the dispersed nature of journalism and its large web of actors, both traditional and non-traditional. I take innovation as an example that can be fruitfully examined through the practice lens. I also propose narrative positioning analysis as an additional method for digging more deeply—and slowly—into the positions that these varied actors adopt, are offered or placed into.
[37]
Deuze, M., & Witschge, T. (2018). Beyond journalism: Theorizing the transformation of journalism. Journalism, 19(2), 165-181.
Journalism has enjoyed a rich and relatively stable history of professionalization. Scholars coming from a variety of disciplines have theorized this history, forming a consistent body of knowledge codified in national and international handbooks and canonical readers. However, recent work and analysis suggest that the supposed core of journalism and the assumed consistency of the inner workings of news organizations are problematic starting points for journalism studies. In this article, we challenge the consensual (self-)presentation of journalism - in terms of its occupational ideology, its professional culture, and its sedimentation in routines and organizational structures (cf. the newsroom) in the context of its reconfiguration as a,, and way of working and of being at work. We outline a way beyond individualist or institutional approaches to do justice to the current complex transformation of the profession. We propose a framework to bring together these approaches in a dialectic attempt to move through and journalism as it has traditionally been conceptualized and practiced, allowing for a broader definition and understanding of the myriad of practices that make up journalism.
[38]
DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review, 48(2), 147-160.
[39]
Eldridge II, S. A. (2019). Where do we draw the line? Interlopers,(ant) agonists, and an unbounded journalistic field. Media and Communication, 7(4), 8-18.
Journalism's once-neglected periphery has been a focus of academic research in recent years and the urge to make sense of interlopers from the periphery has brought about many approaches to understanding these changes. In this essay I reflect on an ongoing research agenda examining one particular category of interlopers: provocative media actors who have openly challenged the boundaries of the journalistic field. These actors raise questions as to how to account for interlopers at the edges of the journalistic field, including whether we should extend the field to include them. In this essay I argue we should continue to see the field as complex, and maybe now a bit more so. Reflecting on field and practice theories and understandings of boundaries, I reengage the complexity that is a core demand of conceptualizing the journalistic field, while offering ways to consider interlopers' journalistic identities within its boundaries. Emphasizing similarities over differences, I argue we can move beyond binary distinctions between a field's core members and interlopers on the periphery by focusing on the nature of interloper work.
[40]
Evans, K. (2007). Concepts of bounded agency in education, work, and the personal lives of young adults. International Journal of Psychology, 42(2), 85-93.
Abstract
This paper traces the development of a series of Anglo‐German studies on how young adults experience control and exercise personal agency as they pass through periods of transition in education and training, work, unemployment, and in their personal lives. The overarching aim has been to develop an extended dialogue between ideas and evidence to explore the beliefs and actions associated with life‐chances under differing structural and cultural conditions. What kinds of beliefs and perspectives do people have on their future possibilities? How far do they feel in control of their lives? How does people's belief in what is possible for them (their personal horizons developed within cultural and structural influences) determine their behaviours and what they perceive to be “choices”? This research contributes to the re‐conceptualization of agency as a process in which past habits and routines are contextualized and future possibilities envisaged in the contingencies of the present moment. The paper concludes by explaining the concept of “bounded agency” as an alternative to “structured individualization” as a way of understanding the experiences of people in changing social landscapes.
[41]
Fenton, N. (2012). De-democratizing the news? News media and the structural practices of journalism. In E. Siapera, & A. Veglis (Eds.), Handbook of global online journalism (pp. 119-134). John Wiley & Sons.
[42]
Gibson, J. (1979). The ecological approach to visual perception. Houghton Mifflin.
[43]
Hanusch, F., & Löhmann, K. (2023). Dimensions of peripherality in journalism: A typology for studying new actors in the journalistic field. Digital Journalism, 11(7), 1292-1310.
[44]
Hermida, A., & Young, M. L. (2019). From peripheral to integral? A digital-born journalism not for profit in a time of crises. Media and Communication, 7(4), 92-102.
This article explores the role of peripheral actors in the production and circulation of journalism through the case study of a North American not-for-profit digital-born journalism organization, The Conversation Canada. Much of the research on peripheral actors has examined individual actors, focusing on questions of identity such as who is a journalist as opposed to emergent and complex institutions with multiple interventions in a time of field transition. Our study explores the role of what we term a 'complex peripheral actor,' a journalism actor that may operate across individual, organizational, and network levels, and is active across multiple domains of the journalistic process, including production, publication, and dissemination. This lens is relevant to the North American journalism landscape as digitalization has seen increasing interest in and growth of complex and contested peripheral actors, such as Google, Facebook, and Apple News. Results of this case study point to increasing recognition of The Conversation Canada as a legitimate journalism actor indicated by growing demand for its content from legacy journalism organizations experiencing increasing market pressures in Canada, in addition to demand from a growing number of peripheral journalism actors. We argue that complex peripheral actors are benefitting from changes occurring across the media landscape from economic decline to demand for free journalism content, as well as the proliferation of multiple journalisms.
[45]
Meyer, J. W., & Rowan, B. (1977). Institutionalized organizations: Formal structure as myth and ceremony. American Journal of Sociology, 83(2), 340-363.
[46]
Simmel, G. (2008). The stranger. In P. L. Price & T. Oakes (Eds.), The cultural geography reader (pp. 311-315). Routledge.
[47]
Splendore, S., & Brambilla, M. (2021). The hybrid journalism that we do not recognize(anymore). Journalism and Media, 2(1), 51-61.
In the past 20 years the world of journalism has been swept by a wave of structural, institutional and technological changes that have shaped the journalism that we experience today. Following conceptualization of hybrid media, the term ‘hybrid journalism’ has been used to define what journalism has become. Many scholars have subjected this label to scrutiny; they consider hybridity to be a vague term that requires a more precise conceptualization. In this paper, we propose that what to date has been called ’hybrid journalism’ has moved from the periphery to the center of the field. Adopting a communicative ecology perspective, we highlight that the changes due to technologies, which too often are regarded as merely disrupting the journalistic field, have now become established and are accepted as core components of the work of journalists today. This reconstruction work is mainly discursive and is explained by considering journalism as a discursive institution. We then explain the implications of studying journalism with acknowledgement that hybrid forms of journalism that are central in the field are hybrid.
[48]
Tandoc Jr, E. C. (2019). Journalism at the Periphery. Media and Communication, 7(4), 138-143.
The increasing influence of actors who might not fit into traditional definitions of a journalist but are taking part in processes that produce journalism has attracted scholarly attention. They have been called interlopers, strangers, new entrants, peripheral, and emergent actors, among others. As journalism scholars grapple with how to refer to these actors, it is important to reflect on the assumptions that underlie emerging labels. These include: 1) what journalistic tasks are involved; 2) how and why these journalistic tasks are performed; 3) who is making the definition; and 4) where and when these actors are located. However, journalism being the centre of our investigation should not automatically assume that it is at the centre of social life. So, it might also be that for the technological field, journalism is at the periphery; that for these technology-oriented actors whose influence across fields is increasing, journalists and what they do are at the periphery. For a field that supposedly plays an important role in public life, this has important implications.
[49]
Yin, Q., Fu, Z., & Zheng, S. (2024). Meso news-space in China: Peripheral news production of platform journalism. Digital Journalism, 12(5), 680-699.
[50]
Yin, Q., Zheng, S., & Fu, Z. (2024). Survival in the fissure: Strategies of private news organizations in the social media era in China. Journalism Studies, 25(9), 970-989.
[51]
Zelizer, B. (2015). Terms of choice: Uncertainty, journalism, and crisis. Journal of Communication, 65(5), 888-908.
[52]
Zhu, Y., & Fu, K. W. (2024). How propaganda works in the digital era: Soft news as a gateway. Digital Journalism, 12(6), 753-772.

Footnotes

1. 例如在《新闻的发明》一书中,安德鲁·佩蒂格里(Andrew Pettegree)(2014/2022)就是从新事实这一角度来理解新闻的。

2. 合法性(legality)与正当性(legitimacy)是两个不同的概念,其中前者指的是合乎法律,后者指的是广泛的社会认可。它们分别是法律层面的规范性认定和社会层面的道德与价值认定,参见刘杨(2008)。

3. 这里所说的新闻,并非传统新闻学范式下的硬新闻,而是数字新闻学语境中的广义新闻,即前文所述的新事实,它涵盖日常新闻与杂合新闻等类型。

4. 在本文中,行动(action)指的是具有目的性和导向性的行为(behavior)。结合具体语境,本文会灵活地使用这两个概念。

5. 这里的法律制度是一个广义概念,不仅包括全国人大及其常委会制定的规范性文件(狭义上的法律),也包括由此延伸而来的法规、规章和平台规定等。

6. 参见2017年出台的《互联网新闻信息服务管理规定》和2025年出台的《互联网新闻信息稿源单位名单》中的相关规定。

7. 在我国当前的媒介环境下,“无证上岗”的外围行动者面临较强的结构性约束。为更精准地描述其行动空间,本文引入“有限能动性”(bounded agency)(Evans,2007)这一概念,避免夸大外围行动者的能动性。在该视角下,能动性并非抽象、静止的整体,而是一个连续光谱。根据行动者自主性的发挥程度及其对结构变迁/调整的(潜在)影响,它至少可划分为三类:低能动性(被动接受或退出)、有限能动性(策略性适应)和高能动性(主动推动变革)。这一类型化方式有助于在不同国家、制度和情境下,更灵活地分析结构与能动性之间的关系。具体而言,在中国的新闻生产场域中,外围行动者的积极行动既非低能动性意义上的消极退出,也非高能动性意义上的推动变革,而是有限能动性意义上的策略性适应,即在没有新闻采编资质的结构性约束下,外围行动者通过灵活调整生产策略,以争取一定程度的行动空间。

8. 新榜是一家数据驱动的内容科技公司,于2014年正式运营,由复旦大学新闻学院提供学术支持。以往的学术研究表明,该网站具备内容有效性。

9. 该榜单不包括人民网、新华社等影响力较大的传统媒体,为研究提供了可操作性。

10. 在筛选公众号的过程中,笔者发现,在数字媒介环境中,传统媒体与外围媒体在新闻生产方式上存在一些趋同现象。例如,搬运与个性化表达不仅存在于外围媒体,也广泛出现在传统媒体中。然而,二者仍存在细微差异。尽管部分传统媒体同样采用转载、编译和整合的方式做新闻,但基本遵从客观、公正等传统新闻规范;相比之下,外围行动者则更倾向于在新闻性内容中融入个人猜想、主观臆断等私人化情感,对传统新闻规范的遵循程度较低。当然,这仅为初步观察,后续仍需通过系统性的比较研究进一步深化相关讨论。

11. 例如中央网信办《关于加强“自媒体”管理的通知》(2023)规定,“自媒体”在发布涉及国内外时事、公共政策、社会事件等相关信息时,网站平台应当要求其准确标注信息来源,发布时在显著位置展示。《中华人民共和国民法典》规定了各种类型的行为人——区别于新闻媒体、新闻单位等以往表述——均可优先保护自身的新闻报道权、舆论监督权(樊勇,2023)。这其实在一定程度上允许多元新闻行动者在制度层面的存在。

12. 这种尽可能远离本地政治的做法,在新闻业的发展历史上并不新奇,参见舒德森(2011/2020:49)。

13. 就网络舆论治理而言,数字新闻业中的偶然参与者是另一个需要重点引导的对象。

Funding

Graduate Innovation Program “Excellence Cultivation Plan” at the School of Journalism and Communication, Nanjing University(2025GYA01)
PDF(1563 KB)

Accesses

Citation

Detail

Sections
Recommended

/