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Searching for dazi through the Mist: The Dilemmas of Connecting with Strangers on Xiaohongshu (rednote) from Online to Offline
WANG Zixiao, CAI Zhenhua
Chinese Journal of Journalism & Communication ›› 2025, Vol. 47 ›› Issue (9) : 133-155.
PDF(1562 KB)
PDF(1562 KB)
Searching for dazi through the Mist: The Dilemmas of Connecting with Strangers on Xiaohongshu (rednote) from Online to Offline
Nowadays, algorithm-driven platforms have emerged as novel mediators to facilitate connections among strangers. Yet, the would-be dilemmas concealed behind “precise matching”remain understudied. This research investigates the phenomenon of “offline dazi-seeking” among rednote users through multi-round participatory observations and in-depth interviews, analyzing its predicaments and underlying causes using grounded theory. The research reveals that these dilemmas stem primarily from seekers’ misaligned perceptions of strangerships: pragmatists expect accelerated intimacy that bypasses conventional social rituals of acquaintance, whereas romantics struggle with strangers’ ambiguous positioning between intimacy and detachment. These predicaments originate from the flexible social context shaped by technological and cultural forces: algorithmic environments amplify serendipity and perceived similarities, constructing imagined compatibility, while offline encounters expose mismatched perceptions and divergent habits, triggering relational tensions. Notably, individuals’ relational cognition manifests not as progressive “uncertainty reduction” but rather as “certainty-uncertainty oscillation.”Conceptualizing “dazi” as “event-based relationships” (shiyuan guanxi), distinct from “interest-based relationships” (quyuan guanxi), the study advances theoretical understanding of algorithm-mediated sociality and contributes to broader debates on the reconfiguration of stranger interactions in the platform era.
Dazi / yuanfen / strangership / Uncertainty Reduction Theory / Grounded Theory
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1. 当访谈进行至第12人时,访谈材料与编码体系已有内容高度重合。研究者再追加访谈两人后,发现并无新类属出现,因此判断理论饱和。
2. 自2023年8月推出“找搭子、过暑假”活动后,小红书平台快速打开陌生人社交局面。从活动后续发展来看,多数用户开始自行发布带有“#xx搭子”标签的笔记,将陌生人社交拓展至日常生活各个领域。此后平台将寻搭功能内嵌于日常信息流,不再专设活动界面。此处“下架活动页面”即指这种变化。
3. 对编码过程说明如下:(1)当个人预期数目较多落在实用主义或浪漫主义,则将其归为某一类型。以李青(A6)为例,编码后发现他表现出四类实用主义的“进取型预期”,两类浪漫主义的“体验型预期”,故在分析中将其视作实用主义寻搭者。(2)行动者往往兼具多类预期,但在行动或表述中通常表现某一偏重,这可解释“寻搭多元主义”中“多元”的意涵。若预期类别分布均等,则会事后询问其偏好。借此亦可检验理论建构与经验材料的匹配度。
4. 当然,如旅游搭子这种通常规划在多日后见面的特殊类型不在统计范围内。不过即便是旅游搭子,迅速高效地与对方确定行程也是必要的。
5. 情境性关系如受访者所说的“固搭”(“固定搭子”的缩称),即固定一起做事但不进入彼此生活的伙伴。研究因聚焦社交困境并未呈现搭子社交中实现理想人际关系的案例,实际上丰富的研究经验中不乏参与者借由搭子社交觅得理想人际关系。
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